Our marketing strategy enables us to see the future in the present. We realized that to win the future we must stop contending with our competitors, but instead just make them irrelevant. Is it possible? Read on to find out…

Our company was founded to satisfy certain needs. Needs of Internet users and needs of our advertisers. On the surface of it, it’s pretty clear that there are conflicting interests between the two groups:

Internet Advertisers: Look to increase exposure to their products, which will lead to increased sales and therefore to higher ROI (Return on Investment – investment would be the dollar value invested in advertising, or the advertising budget). In its simplicity, the idea would be to have as much advertising as possible on each page and as much exposure anywhere and everywhere for the advertiser.

Internet users: Would like to surf the Internet and get ONLY what they want. They don’t like to be annoyed by too many banners, or worse, pop-up or pop-under. They look for information and content. They look for entertainment and fun – that’s it.

We have conducted extensive research and realized that no Internet company has been able to find the delicate balance between the advertisers’ needs and the users’ needs. We put forth a marketing philosophy that would change the world of advertising forever. This marketing philosophy is supported by innovative and complimentary technology. This is the story of QuikZilla Networks. This is a story about friendship, about loyalty, about giving back to society and our communities, about believing in one another. It is about a simple philosophy: Give before you take.

It is because of this philosophy, and these strong beliefs of giving back and sharing, that we set out on the journey to explore our marketing strategy and eventually came to establish QuikZilla Networks. QuikZilla Networks is not the victory of an entrepreneur but of a social idea that we have found more meaningful than any idea in the world of business. It has made our lives rich and our worlds more beautiful.

From day one we have been on a mis­sion to learn and improve. We wanted to make a difference, to create a company that builds a future where customers, employees, and society win.

Our research confirms that there are no permanently excellent companies, just as there are no permanently excellent industries. As we have found on our own tumbling road, we all, like corpora­tions, do smart things and less-than-smart things. To improve the quality of our success we need to study what we did that made a positive difference and understand how to replicate it systemati­cally. We have to make smart strategic decisions to break out of the competition and create our own uncontested market space that makes the competition irrelevant. Instead of dividing up existing and often shrinking-demand and benchmarking competi­tors, our strategy is about growing demand and breaking away from the competition.

When we first formulated our marketing strategy, we made an important decision: Our plan will address not only the analytic as­pects behind the creation of marketing strategy but also the all important human aspects of how to bring an organization and its people on this journey with a willingness to execute these ideas in action. Understanding how to build trust and commitment, as well as an understanding of the importance of intellectual and emotional recognition, are highlighted and brought to the core of strategy. The opportunities have been out there, not all of them have been explored, it’s our job to find these unexplored waters.